To win the grand prize of $1M USD, hunt down the 12 different PRIME X bottles. Collect
labels and scan cap codes until you unlock all 12 map pieces. The first to finish their
map will be 01 step closer to discovering the hidden treasure! Don't forget, you must
save all physical caps and labels to claim your prize.

PRIME X: The Hunt for Hydration is only open to legal residents in the U.S., the U.K.,
Canada, or Australia who are at least 16-years-old. Potential winners will be required to
provide proof of eligibility prior to receiving the reward, including the submission of all
12 bottles’ physical caps and labels. For more details, check out our Terms of Use.

This limited-edition flavor is available in select stores throughout the U.S., the U.K.,
Canada, and Australia. To see where PRIME is sold near you, visit our Global Store Locator.

Unfortunately, without the 12 required caps and labels, you cannot claim the prize. The
next player to complete their map will have the opportunity to win!

All merch orders are final sale and subject to shipping and taxes. For shipping and
tracking questions, visit our main website's FAQs Page.

Read our full Terms of Use.

View our Privacy Policy!

Check out the Game Tutorial!

Need to talk 01-v-01? Send a message to our Customer Service Team!

General Information

Once an order is processed, we will not be able to cancel or make any edits to an order. Please reach out to our Customer Service Team at with your order number and they will be happy to check the status of your order.

Placing items into your shopping cart does not reserve inventory or guarantee the items will remain in stock while you complete the checkout process. If we are unable to fulfill your order for any reason, we will notify you via email as soon as possible.

All orders are limited to 2 of each flavor, per customer. You will not be able to revisit the site and place multiple orders for yourself or anyone else. Anyone caught violating any of our policies, placing fraudulent orders, or multiple orders, will have all orders canceled and none of your orders will be processed or fulfilled.


All PRIME purchases (drinks, powder, merchandise, etc.) made directly on our website are final sale. ​

To return a purchase made from a retail location, we recommend reaching out directly to the retailer for assistance. ​

If you have additional questions, please reach out to our Customer Service Team at

We are unable to accept returns from retail locations, as we do not have access to retail systems. We recommend reaching out to the retailer directly to inquire about returns, exchanges, or refunds.

Our Products

PRIME Hydration is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel. ​

PRIME Hydration+ Sticks are a water soluble, powdered version of our PRIME Hydration beverage that are an easy, on-the-go option for any lifestyle.

PRIME Energy provides the boost you need for any endeavor with zero sugar, 200mg of caffeine, and electrolytes. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine.

Yes, all PRIME products are gluten-free. 

Yes, all PRIME products are soy-free.

PRIME Energy is certified kosher. PRIME Hydration and PRIME Hydration+ Sticks are currently in the process to be certified. To verify which products are kosher at the time of your purchase, please look for a kosher symbol on your can or bottle.

While Prime products do not hold a formal Halal Certification; our products do not constitute any ingredients or manufacturing processes that would require such certification.

PRIME Energy contains 200mg of caffeine, per 12 oz. can. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing or individuals who are sensitive to caffeine.

No, PRIME Hydration is caffeine-free.

No, PRIME Hydration+ Sticks are caffeine-free.

PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. 

Yes, both our bottles and cans are recyclable.

Payments, Promo Codes, Gift Cards

Visa, MasterCard, Discover, American Express, Shop Pay, and Shop Pay Installments / affirm.

At this time, gift cards are not available for purchase.

We do not offer price adjustments on any orders.​


We currently ship to the following states in the US: 

Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Washington DC, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming.

Only US based customers will be able to order and ship products through to US based shipping addresses. For UK based customers, you will only be able to place an order on and ship products to UK based shipping addresses. Any fraudulent orders, orders placed to ship outside of these territories, orders placed for other customers, orders using different identities or information other than their own, multiple orders placed by the same customer, or wrongfully placed orders will not processed and will be cancelled.

Yes, we do ship to U.S. P.O. Boxes.​

Yes, we ship to APO/FPO/DPO shipping addresses. Please note, transit times to these addresses may take up to 30-45 business days.

If the shipping carrier is unable to deliver your order, your package will be marked as "Returned to Sender". We recommend reaching out to the shipping carrier directly to reschedule a delivery date, or our Customer Service Team at for assistance.

Please allow 5 business days for your package to be delivered. At times, shipping carriers mark a package as delivered but will not deliver it until a later time. If your package has not arrived after the 5th business day, please reach out to us at and our Customer Service Team will assist you!

Once packages leave our warehouse, we ask that you please contact the shipping carrier for updates regarding shipping and delivery. Tracking numbers may take additional time to update and load in the system before movement is displayed. If you have further questions, please reach out to our Customer Service Team at

We are so sorry you received a damaged shipment! Please send us an email at with images of the damaged product and we'll be happy to help.

Once an order has processed for shipment, we can no longer update the shipping address. We recommend reaching out to the respective carrier to redirect your package or have it held at a location near you:

FedEx Hold At LocationUSPS
Package Intercept

When your order is packaged and ready to go, we will send you an e-mail notification with your shipping tracking number and a link to where you can track it online. ​

Please allow at least 5-7 business days for the package to be delivered. 

Orders placed on Saturdays and Sundays and around holidays may take additional processing time due to increased order volume and shipping carrier delays/schedules. Rest assured, our team's goal is to get your order to you as quickly as possible, even during these times. We appreciate your patience!

Please reach out to our Customer Service Team at for additional questions regarding the status of your order.

Due to a high volume of orders, shipping may take longer than usual. If you have questions regarding the status of your order, please reach out to us at with your name and order confirmation number, and our Customer Service team will be happy to help.


The following are eligible for a GOVX discount:

  • US Military and family
  • First responders
  • Government employees
  • Educators

For more information on qualifications, please visit the

Click HERE to create a free account with GOVX. Once you submit your information, GOVX will handle the authentication on your behalf.

Verified GOVX accounts will receive 10% off all orders made online at

No, you can create a GOVX account for free – click HERE to sign up.

No, the discount will be applied to verified GOVX accounts and is not a shareable code.