Last Updated: May 30th, 2025
If you are in the UK or the European Economic Area (EEA) you should view our Privacy Policy at https://drinkprime.uk/policies/privacy-policy.
PRIME operates https://drinkprime.com/ (the “Site”), and your use of the Site is governed by this Privacy Policy. We are dedicated to protecting your privacy while you are using this Site. This Privacy Policy applies solely to the Site. Once you enter another website, whether via a link provided on the Site or by other methods, we are no longer responsible for the privacy practices of the linked site. You should review the privacy statements of those websites. We reserve the right to collect use and user statistics from the Site. Use and user statistics will be used to track information such as visitor interests, which may be used to enhance and improve the Site in the future or for marketing purposes; however, such use and user statistics do not include personally identifiable information. Generally, no personally identifiable information is tracked or collected on the generally accessible portions of the Site, unless you voluntarily provide such information to us via webforms or surveys on the Site. However, if you access certain portions of the Site by using a particular account authorized by us or a user name and password, certain information including your user name and password will be collected and identified with the information we have on file for that user name, and the information and materials you access and actions you take while logged on with that user name, will be tracked by us.
We do not sell or otherwise distribute names or other personally identifiable information to third parties for direct marketing, sales, or any other purposes. Except as noted herein, any personally identifiable information received by us is used solely for internal purposes and is not shared with any nonaffiliated organizations unless required to do so by law, upon governmental request, or in response to a court order.
1. INTRODUCTION
PRIME respects your privacy, and we developed this Privacy Policy to show you how we collect, use, communicate, disclose, and make use of your personal information. This Privacy Policy applies solely to this Site. Once you enter another Site, whether via a link provided by this Site or by other methods, we are no longer responsible for the privacy practices of the linked Site. The following outlines our privacy policy:
We are committed to ensuring the confidentiality of personal information. PRIME may change this Privacy Policy from time to time, at PRIME's sole discretion, as described in Section 11 below.
This policy applies to information we collect:
It does not apply to information collected by:
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using the Site, you agree to this Privacy Policy. This policy may change from time to time. Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
2. CHILDREN UNDER THE AGE OF 16
Our Site is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Site. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at contact@drinkprime.com. California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information.
3. INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
We collect several types of information from and about users of our PRIME, including information:
You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages/you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We also may use these technologies to collect information about your online activities over time and across third party Sites or other online services (behavioral tracking). The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to:
The technologies we use for this automatic data collection may include:
4. THIRD PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES
Some content or applications, including advertisements, on the Site is served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different Sites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
5. HOW WE USE YOUR INFORMATION
We use information that we collect about you or that you provide to us, including any personal information:
We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
6. DISCLOSURE OF YOUR INFORMATION
We may disclose aggregated information about our users and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:
We may also disclose your personal information:
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of PRIME, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk.
7. CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI.’s Site.
8. ACCESSING AND CORRECTING YOUR INFORMATION
You can review and change your personal information by logging into the Site and visiting your account profile page. You may also send us an email at contact@drinkprime.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you delete your User Contributions from the Site, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Site users.
9. YOUR CHOICES AND PRIVACY RIGHTS
Depending on applicable law where you reside, you may be able to assert certain rights identified below with respect to your personal information. If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights. Please refer to the table below to determine the rights you have in your jurisdiction.
Your rights in relation to your personal information are not absolute. Depending upon the applicable law (please see the chart below listing different U.S. states), certain of your rights may be denied: (a) when denial of access is required or authorized by law; (b) when granting access would have a negative impact on another's privacy; (c) to protect our rights and properties; or (d) where the request is frivolous or vexatious, or for other reasons.
Your privacy rights may include the following:
a) Right to Know/Access.You may have the right to obtain a copy, or a list of categories of the information that we hold about you, as well as other supplementary information, such as the purposes of processing, and the entities to whom we disclose your personal information.
b) Right to Correct.You may have the right to correct any of your personal information in our records and systems. You may request us to rectify, correct or update any of your information by us that is inaccurate. In addition to the methods described below, you can correct your information through your account settings.
c) Right to Delete. Under certain circumstances, you may have the right to request that we delete the personal information that we hold about you. This right is not absolute, and we may refuse such a request if there are compelling legitimate grounds for keeping your personal information, for legitimate purposes, or as required by law. In addition, in the event your deletion request is honored, we may retain a record of your deletion request as required under applicable law.
d) Right to Portability.You may have the right to receive a copy of the information we have collected about you in a structured, commonly used and machine-readable format.
e) Right to Opt-Out Sale / Right to Opt-Out of Sharing for Targeted Advertising. You may have the right to opt-out of: (i) the sale of your personal information; and/or (ii) the sharing of your personal information for targeted advertising. While we do not sell your personal information for money, like many websites, we use cookies, pixels, and similar technology, and we make available certain information, such as your IP address or device identifiers, to certain third-party advertisers in order to improve your user experience and to optimize our marketing activities. Under some state privacy laws’ broad definition of “sell,” this could be considered a sale, or it could be considered “sharing” of your personal information for targeted, cross-context behavioral advertising purposes. You have the right to direct us not to sell or share your personal information to third parties, and to direct us not to share or use your information for targeted advertising purposes. To exercise your right to opt-out, please submit a request by emailing us as described in the “How to Contact Us” section below. You may also revoke your consent at any time to data collection via cookies and similar tracking technologies by changing your cookie preferences by clicking the “Cookie Choices” link in the Site’s footer.
f) Right to Limit Use and Disclosure of Sensitive Personal Data. If you are a California resident, to the extent your sensitive personal information, as that term is defined under California privacy law, is used to infer characteristics about you, you have the right to object to our processing of your sensitive personal information. For the avoidance of doubt, we do not process any sensitive personal information to infer characteristics about you without your consent.
g) Right to Opt-Out of Automated Decision-making or Profiling.You may have the right not to be subject to a decision which significantly impact your rights that is based solely on automated processing of personal information (where a decision is taken about you using an electronic system without human involvement). No decision will be made by us about you solely on the basis of automated decision making which has a significant impact on you.
h) Right Against Discrimination.You may have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your rights.
As mentioned above, depending on where you reside or are located, you may be able to assert certain rights with respect to your personal data. To determine which rights you have, please refer to the table below that references the rights as described above. To the extent your location is not listed, please email us at contact@drinkprime.com.
Under applicable laws, your rights vary depending on where you reside, but we make efforts to honor requests for access/portability, deletion, and correction from all users, regardless of where they live. If you wish to exercise above rights as a user of our Site, please contact contact@drinkprime.com.
|
Location |
Applicable Rights |
|
California Residents |
(a) Right to Know/Access; (b) Right to Correct; (c) Right to Delete; (d) Right to Portability; (e) Right to Opt-Out of Sale / Right to Opt-Out of Sharing for Targeted Advertising; (f) Right to Limit Use and Disclosure of Sensitive Personal data; (g) Right to Opt-Out of Automated Decision-making or Profiling; and (h) Right Against Discrimination. |
|
Colorado, Connecticut, Delaware, Indiana, Minnesota (as of 7.31.25), Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee (as of 7.1.25), Texas, and Virginia Residents |
(a) Right to Know/Access; (b) Right to Correct; (c) Right to Delete; (d) Right to Portability; (e) Right to Opt-Out of Sale / Right to Opt-Out of Sharing for Targeted Advertising; (g) Right to Opt-Out of Automated Decision-making or Profiling; (h) Right Against Discrimination; and (i) Right to Appeal. |
|
Iowa Residents |
(a) Right to Know/Access; (c) Right to Delete; (d) Right to Portability; (e) Right to Opt-Out of Sale; (f) Right to Opt-Out of Automated Decision-making or Profiling; (g) Right Against Discrimination; and (h) Right to Appeal. |
|
Utah Residents |
(a) Right to Know/Access; (b) Right to Correct; (c) Right to Delete; (d) Right to Portability; (e) Right to Opt-Out of Sale / Right to Opt-Out of Sharing for Targeted Advertising; and (h) Right Against Discrimination. |
|
Any location, including those listed above |
(b) Right to Correct; (i) right to unsubscribe from marketing communications. |
Submitting a Request to Exercise Your Rights
Other Rights. You may exercise your rights by emailing us at contact@drinkprime.com. with the subject line “Privacy Rights Request.” Once you have submitted your request, we will respond within the time frame permitted by the applicable law. Please note that we may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.
Identify Verification. Before fulfilling your request, we are required by law to have you verify the personal information we already have on file to confirm your identity. If we cannot verify your identity based on the information we have on file, we may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes.
Authorized Agent. Residents of California may use an authorized agent to submit a rights request on your behalf. If you use an authorized agent to submit requests on your behalf, we will require you to directly verify your identity with us, or have you directly confirm with us that the authorized agent has been authorized to act on your behalf.
If you are a resident of California, you may also opt-out of sharing and sales by using an opt-out preference signal. The Global Privacy Control signal is currently the only opt-out preference signal we can recognize. You can visit the Global Privacy Control official site at https://globalprivacycontrol.org/#about to learn how to configure your device to send such signals. We will honor and process the opt-out preference signal in a frictionless manner. Please note that the opt-out choice will only apply to your use of our Site through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to submit a separate opt-out of sharing request on each device and browser you use to visit our Site to completely opt-out using this method. Please note that you may still receive generalized ads after opting out of targeted advertising.
10. SPECIAL NOTICE FOR CALIFORNIA CONSUMERS
If you are a California resident, this section applies to you in addition to the rest of this Privacy Policy. The California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”) requires us to disclose the following additional information related to our privacy practices.
Categories of Personal Data Collected, Used, and Disclosed
In the preceding 12 months, depending how you interact with our Site, we may have collected the following categories of personal information (as defined under Cal. Civ. Code §1798.140(v)(1)):
• Identifiers such as a name, address, unique personal identifier, email, phone number, your device’s IP address, software, and identification numbers associated with your devices;
• Commercial information such as records of products or services purchased, obtained, or considered by you, transaction records, and payment information;
• Internet or other electronic information regarding you browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information;
• Geolocation data, to the extent you have configured your device to permit us to collect such information;
• Audio or Visual information, such as audio recordings of your voice to the extent you call us, as permitted under applicable law; and
• Inferences drawn from any of the information listed above, such as your shopping preferences, characteristics, and behavior.
For more information about the personal information we collect and how we collect it, please refer to Section 3 above.
Purposes for Collecting and Using Categories of Personal Data
We collect and use your Personal Data for the following business purposes:
• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage or similar services;
• Providing advertising and marketing services;
• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
• Helping to ensure security and integrity;
• Debugging to identify and repair errors that impair existing intended functionality;
• Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us; and
• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
For more information about the purpose of collecting and using the categories of personal information listed above, please refer to Section 4 above.
Shine the Light
In addition to the CCPA, California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California residents asking about the businesses' practices related to disclosing personal data to third parties for the third parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal data of customers to third parties for the third parties' direct marketing purposes if a California customer has exercised an option to opt out of such information sharing. If you want to opt out of any such sharing of your information, please contact us using the information below.
Do Not Track
Your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit. However, since uniform standards for “DNT" signals have not been adopted, we do not disable tracking technology that may be active on the Sites in response to any “do not track” requests that we receive from your browser.
To make such requests, please send an email to contact@drinkprime.com.
11. CHANGES TO OUR PRIVACY POLICY
It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Site home page. If we make material changes to how we treat our users' personal information, we will notify you. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this privacy policy to check for any changes.
For questions, comments or assistance, please contact us at contact@drinkprime.com
